Strategy is our foundation. Creative is how we deliver it.

We build connected, intentional marketing — rooted in strategy, elevated through storytelling, and brought to life with sharp creative across brand identity, content, and digital design. We build the creative systems that help brands show up — and stand out.

Our Core PRINCIPLES /

We built DDA. around a few non-negotiables — values that show up in every project, conversation, and deliverable.

Strategy First, Always.

We lead every project with strategy. Everything we create has a purpose, a plan, and a reason to exist.

Data-Driven Insight.

We don’t guess. We use data to drive every decision and guide every move.

Storytelling with Purpose.

We craft brand narratives that go deeper than aesthetics — connecting who you are with what your audience actually cares about.t.

Design-Driven Creative.

We create visual identities that are bold, functional, and built to evolve with your brand.

Forward-Thinking.

We don’t follow trends — we lead with sharp ideas, strong execution, and creative that keeps your brand a few steps ahead.

No Loose Ends. Ever.

We deliver high-quality work with clear timelines, clean handoffs, and systems that hold up — and hold together.

We lead with strategy — always.

At DDA., strategy is the thread that ties everything together.

From brand identity to web design and every touchpoint in between, every decision is mapped with intention and built to hold up over time. Because when strategy leads, everything works smarter, sharper, and more cohesively.

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Our Client Process /

Intentional. Collaborative. Built to last.

We don’t believe in cookie-cutter packages or rushed timelines. Every client relationship starts with alignment — and ends in impact. Here’s how we get there:

We start with a conversation — not a pitch. We get to know your brand, goals, challenges, and make sure we’re a true fit for each other.

Once we’re aligned, we send over a clear scope of work, contract, and onboarding guide — so you know exactly what we’ll be working on, what’s needed, and what to expect.

No matter the deliverable, it starts with a plan. Before we design or build, we map. We craft a custom strategy rooted in your goals.

Websites, messaging, campaigns, content — we bring the strategy to life with thoughtful, story-forward creative.

Once we launch, we refine — tracking performance, learning what’s working, and evolving the strategy to keep things moving forward.

meet the founder /

DDA. is a digital marketing agency built for brands that want to move with meaning.

Darby Pappas began her marketing career in 2013 on the digital marketing team at MMI Agency — now part of Crispin Porter Bogusky, one of the most respected creative agencies in the world. Back then, “digital” wasn’t the norm — it was the future. She was building websites and crafting brand stories, before digital strategies were industry must-haves, and that early edge has defined her approach ever since.

Over the next decade, Darby brought that mindset into fast-paced agency roles and in-house marketing teams — leading strategy, creative, and performance work that helped brands grow with intention.

darby pappas / founder & ceo

DDA. is the evolution of that path: a digital marketing agency built for brands that want to move with meaning — and stay a few steps ahead. The same future-facing mindset that shaped Darby’s early work still drives everything we do today.

Let’s build something with backbone.

Whether you’re evolving an existing brand or starting from scratch, we’ll help you lead with strategy and show up with substance.

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